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StepChange Debt Charity. Why we've changed our name.

As CCCS we helped change the lives of over two million people. But we wanted to help more. Many more. And we knew that we could.

Even though we helped over 1,000 people a day with their debt problems, and were the UK’s largest single provider of debt management plans, we needed to reach out to many more people. At the time of our rebrand to StepChange Debt Charity from CCCS in November 2012 over 6.2 million households in the UK were financially vulnerable; 3.2 million were three months behind with a repayment or subject to debt action like insolvency. Millions needed our help. And we could provide it.

To help more people, we need a new brand: simpler, stronger and different from any other.

We wanted to raise awareness of our services and stand apart from every other brand that offered debt advice, and we still do. With a more memorable name, a clearer identity and a stronger presence than ever before, we didn't just reinforce our position as the leading debt charity, but became the organisation that people turn to first when looking for debt help.

Our new brand signaled that new intent: to be more visible and more vocal. We wanted to be recognised as the most trusted provider of free debt advice and solutions.

We wanted to make millions more people aware of the help that StepChange Debt Charity offered. Through the media, online, and with the help of our partners, we told our story more powerfully than ever before, something we continue to do to this day.

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"I wish to thank your staff for all the great help they gave me when I was in so much debt. They were a pillar of support to me." (Leslie, Essex)

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Foundation for Credit Counselling (trading as StepChange Debt Charity) is a company limited by guarantee registered in England and Wales (Company No: 2757055 ) and a charity registered in England and Wales (Registered Charity No: 1016630). Registered office: Wade House, Merrion Centre, Leeds, LS2 8NG. Consumer Credit Counselling Service (Scotland) trading as StepChange Debt Charity Scotland is a company limited by guarantee registered in Scotland (Company No: SC162719) and a charity registered in Scotland (Registered Charity No:SC024413). Registered office: 33 Bothwell Street, Glasgow G2 6NL. Authorised and regulated by the Financial Conduct Authority.

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