Even though we help over 1,000 people a day with their debt problems, and are the UK’s largest single provider of debt management plans, we need to reach out to many more people. Over 6.2 million households in the UK are financially vulnerable; 3.2 million are three months behind with a repayment or subject to debt action like insolvency. Millions need our help. And we can provide it.
To help more people, we need a new brand: simpler, stronger and different from any other.
Now is the time for a step change. We want to raise awareness of our services and stand apart from every other brand that offers debt advice. With a more memorable name, a clearer identity and a stronger presence than ever before, we will not just reinforce our position as the leading debt charity, but we will also become the organisation that people turn to first when looking for debt help.
Our new brand signals a new intent: to be more visible and more vocal. We want to be recognised as the most trusted provider of free debt advice and solutions.
We want to make millions more people aware of the help that StepChange Debt Charity offers. Through the media, online, and with the help of our partners, we'll tell our story more powerfully than ever before.