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A huge thank you for supporting Debt Awareness Week 2016


We needed your support to help people who are struggling financially

And boy, did you deliver. This year's Debt Awareness Week took on a brand new form when we asked our partners to run their own week throughout January. So, how did it all go?

How was Debt Awareness Week different this year?

Before we used to have a set week that we asked all our partner organisations to run their Debt Awareness Week on, but this year we changed it because we knew that people would be thinking about taking control of their finances throughout the whole of January.

So, this year, we asked our partner organisations to pick any week in January to run their own Debt Awareness Week.

It wasn't just our partners that got involved though, local councils and other free advice organisations helped to spread the word too, meaning Debt Awareness Week 2016 was better than ever.

Debt Awareness Week 2016: What happened?

Over 450 of our partner organisations took part in Debt Awareness Week 2016.

With such a great response, we were able to generate a month's worth of noise about free debt advice, allowing us to reach those that needed our help the most. Here are just a few of the things that happened.

1. You spread the word through social media

Hundreds of you took to social media to help spread the word about Debt Awareness Week.

2. You showed your support for #DebtDay

We didn't run our own Debt Awareness Week so instead we ran #DebtDay. A 12-hour social media event aiming to spread the word about free debt advice far and wide.

Not only did you get involved with running your own Debt Awareness Week, you showed your support for #DebtDay too. We were overwhelmed by the messages we received and how far our message about free debt advice spread. In fact, we reached around 5,000,000 people on social media.

3. You shared your Debt Awareness Weeks with us

It was great to be able to see how our partners were running their own Debt Awareness Week events. From Barlcays running the campaign in their branches to MBNA taking over social media with plenty of graphics, there wasn't a stone left unturned. Below are photos from Genesis Housing and Carpenter's food bank showing how they got involved along with an example of an tweet from MBNA.

photos of stepchange leaflets on a table

What did Debt Awareness Week 2016 achieve?

Thanks to the support we received for Debt Awareness Week 2016, January was the busiest month we've ever had for people visiting our website. We also saw an increase in people signing up for our 7 Days 7 Ways advice programme and an increase in people using our Debt Remedy online tool.

There wasn't a day in January that went by without StepChange Debt Charity, free debt advice or Debt Awareness Week being mentioned online or in the press by us, our partners or other organisations working in the debt advice sector.

Thank you for helping to make Debt Awareness Week 2016 a success. Only with your help were we able to reach more people than ever struggling with problem debt.

Working together

Find out about the debt help tools we have for you to use, including:

  • 7 Days, 7 Ways advice programme
  • Debt Remedy
  • 60-second debt test

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0113 235 5997 9am to 5pm Monday to Friday.

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Helping you become debt free...

“I wish to thank your staff for all the great help they gave me when I was in so much debt.
They were a pillar of support to me.” (Leslie, Essex)

Foundation for Credit Counselling Wade House, Merrion Centre, Leeds, LS2 8NG trading as StepChange Debt Charity and StepChange Debt Charity Scotland. A registered charity no.1016630 and SC046263. It is a limited company registered in England and Wales (company no:2757055). Authorised and regulated by the Financial Conduct Authority.

*This is the average rating of our service on Feefo by DMP and DRO clients three months into their solution.

© StepChange Debt Charity 2016