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Our new campaign: Are money worries keeping you awake at night?

Order your free campaign toolkits
 
Are money worries keeping you up at night?

The link between money worries and sleep problems

Our new charity campaign Need to Sleep launches on Monday 22nd September and we need your help to raise awareness of it among the millions of people across the UK that have money worries.

Why are we running this campaign?

When people seek debt advice, we know that they can find the help they need.

However, we need to help those people who don’t know that they have a debt problem. They worry about their money, and this prevents them from getting a good night's sleep, but as yet they may not have realised that they need debt advice.

With this campaign, we want to let people know that:

  • they're not alone
  • free help is available
  • they can take positive action to deal with the causes of their money worries
  • there are organisations that can help them deal with the causes and consequences of their money worries, and the impact it has on their daily lives

The research that made us take action 

We have based our new campaign on a number of internal and external reports, our own client data and information, and advice from a number of our partner organisations.

Key stats include:

  • 74% of our clients in a recent survey stated that worrying about money had led them to have problems sleeping (StepChange Debt Charity, client survey, January 2014)
  • 8.8 million people across the UK are struggling with debts, and yet only 1.5 million people are currently seeking help (Money Advice Service, Indebted Lives, Nov 2013)
  • 35% of the UK population say that they have been kept awake at night worrying about finances (Breakout report, Centre for Social Justice, 2013)

An overview of our campaign 

The campaign website

  1. All the campaign materials will direct people to our new 'Need to Sleep' webpage, to read 'Paul's story'.
  2. We'll encourage them to understand that there's a problem and that they need to take the positive action to deal with their money worries.
  3. The website will be developed with a number of partner organisations, including the likes of the Mental Health Foundation, who will be providing mental health and wellbeing content along with sleep tips.

What can you do to help?

To get involved please order your campaign toolkits.

Support the campaign now

Please support our new campaign by ordering and using our free toolkits.

We have:

  • Customer facing materials: printed posters and leaflets
  • Digital toolkit: website content, links, infographic and mini-graphics, logos, video embeds, social media assets
  • PR briefing: Expert quotes, stats, logos, website links
  • Employee facing materials: TV screen slideshow, intranet copy, newsletter copy, email signature, staff briefing sheet

Order your campaign toolkits now

Contact our campaign team

Helping you become debt free...

“I wish to thank your staff for all the great help they gave me when I was in so much debt.
They were a pillar of support to me.” (Leslie, Essex)

Foundation for Credit Counselling Wade House, Merrion Centre, Leeds, LS2 8NG trading as StepChange Debt Charity and StepChange Debt Charity Scotland. A registered charity no.1016630 and SC046263. It is a limited company registered in England and Wales (company no:2757055). Authorised and regulated by the Financial Conduct Authority.

*This is the average rating of our service on Feefo by DMP and DRO clients three months into their solution.

© StepChange Debt Charity 2016