We want to double the number of people we help by 2022

Stepping Forward: Our four-year strategy

By 2022, it's estimated more than two million people will need debt advice every year. As the UK's leading debt charity, it's vital that we step up to our social responsibility and play our part in meeting this need.

To make sure everyone has somewhere to turn when facing problem debt, by 2022 we're aiming to help twice the current number of people we advise every year. We'll do this by investing in new technology, diversifying and growing our funding, modernising our ways of working, introducing new services, and supporting our colleagues.

"These next four years are going to be jam-packed with change - in society, technology, the economy, and the debt advice landscape itself. We need to step up confidently to meet those challenges, and we set out here how we plan to do exactly that."

Phil Andrew, Chief Executive

Helping more people

Over the next four years, we're:

Investing in both our online and telephone services
Offering a range of solutions to clients based entirely on their needs
Introducing earlier interventions to help more people before debt pressures reach crisis point
Maximising efficiency and working with others to deliver value and impact

helping more people

Responding to our clients' changing needs

For the first time, we'll develop new services to reach people at a much earlier stage in their debt journey.

We'll establish this new service by:

Working with creditors, partners and clients to identify how best to reach people before they reach crisis point
Seeking new partnerships to raise awareness of problem debt and ensure financial education and support is available to those who need it
Securing new funding streams to support these earlier interventions
Campaigning to reduce the stigma of problem debt so more people access support without fear or shame

Colleagues and partners working together

working together

Our colleagues are the foundation of our plans for the future, and working together with our partners is central to everything we do.

We'll continue to develop by:

Identifying and embedding career opportunities to help us grow, retain and reward talent
Introducing graduate entry and apprenticeship schemes
Working with partners to create joint policy initiatives to reduce the harm of problem debt