Introduction from the CEO, Vikki Brownridge
This Statistics Yearbook covers the first year of our 2025-2030 strategy. This marks a renewed commitment to the delivery of free, confidential, and impartial debt advice – guiding principles that have shaped our approach for 33 years.
It will come as no surprise to our colleagues here at StepChange that even as wider attention shifts away from the worst of the cost-of-living crisis, far too many remain in financial difficulty.
Looking forward, StepChange remains committed to our core vision: Through direct support, advocacy, and campaigning we will work to see fewer people falling into problem debt and reduce the harm experienced by those that do.
Some of the key findings from the latest Statistics Yearbook include:
163,916 new clients completed their first debt advice session in 2025