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Supporting Debt Awareness Week 2020

Help us make this year's Debt Awareness Week the biggest ever

Debt Awareness week 2020

In the current uncertain economic climate, awareness of free and impartial debt advice matters more than ever. As a valued partner of StepChange Debt Charity, we would love your support for Debt Awareness Week 2020.

What's it about?

First launched in 2014, Debt Awareness Week is our annual campaign to open up the conversation around debt and encourage people who need help or advice to seek it out. 

Whether your customer needs free advice about their debt problem, wants some support with tackling a persistent debt, or is worried about the impact of coronavirus on their finances, our message this year is: change your debt story.

When's it happening?

The campaign runs from 23-29 March 2020 and we'll be highlighting our messages across our website, our partner websites, email and social media.

How can my organisation support it?

Step 1: Get your staff on board 

We've created some internal communications content that you can share ahead of and during the campaign week to raise awareness with your teams:

Step 2: Get ready to tell your followers

Download our supporter content for your customer-facing channels and give to your digital/marketing team. Click the images to download full-size versions.

Embargoed until 23 March 2020

Webpage: 

We've put together some suggested copy to help you talk about Debt Awareness Week on your website.

 Download web copy (Word)

Social Media:

daw-toolkit-social-3

8am, Launch day (23 March):
Facebook: In times of economic uncertainty, it’s more important than ever to raise awareness of free, impartial debt advice - that’s why we’re supporting StepChange’s Debt Awareness Week campaign www.stepchange.org #ChangeYourDebtStory

Twitter: In times of economic uncertainty, it’s more important than ever to raise awareness of free, impartial debt advice - that’s why we’re supporting @StepChange #DebtAwarenessWeek
campaign www.stepchange.org #ChangeYourDebtStory

 Download full size image (jpg)

daw-toolkit-social-1

Mid-week:
Facebook: If you're concerned about the impact of the current situation on your finances, it’s never too soon to get help with your debts. StepChange offer free, impartial debt advice www.stepchange.org #ChangeYourDebtStory

Twitter: If you're concerned about the impact of the current situation on your finances, it’s never too soon to get help with your debts. @StepChange offer free, impartial debt advice
www.stepchange.org #ChangeYourDebtStory

 Download full size image (jpg)

daw-toolkit-social-2

End of week:
Facebook: It may be hard to see the light at the end of the tunnel right now, but free, impartial debt advice is out there. We’re proud to have supported the Debt Awareness Week campaign by @StepChange. Find out more at www.stepchange.org #ChangeYourDebtStory

Twitter: It may be hard to see the light at the end of the tunnel right now, but free, impartial debt advice is out there. We’re proud to have supported the Debt Awareness Week campaign
by @StepChange. Find out more at www.stepchange.org #ChangeYourDebtStory

 Download full size image (jpg)

Step 3: Tell the world

  • Take part in our Thunderclap tweet by scheduling your first tweet about the campaign at 8am on launch day
  • Re-share our social media content to your channels between 23-29 March


Thank you for your continued support of StepChange and our Debt Awareness Week campaign.

Email our partnerships team

If you'd like more information about Debt Awareness Week, we'd love to hear from you.

Get in touch

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Further resources for partners

We have a range of resources for partners, including referral guides, videos and case studies.

Find out more