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Debt Awareness Week banner

Debt Awareness Week campaigns

Annual campaigns raising awareness of free debt advice

Debt Awareness Week is a chance to share the message that nobody needs to deal with debts on their own and free and impartial advice is available.

We started running Debt Awareness Week because we know that millions of people are struggling with debt. Many of them aren’t aware that we can help them take control of their finances.

Find out about the difference free debt advice can make

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At StepChange, we've been providing expert debt advice over the phone since 1993. We saw the potential for online debt advice early on and developed the first fully-online debt advice service over 15 years ago. Since then, it's helped over 1.6 million people clear their debts.

But what's next? Well, we know that the pandemic has supercharged digital adoption and that your customers expect responsive, professional, and caring support. So, let us introduce StepChange Your Way. StepChange Your Way is flexible, free debt advice that allows your customers to seamlessly switch between our online and telephone advice channels while only having to provide their information once.

So, how does it work? We'll start by asking your customers some quick questions to understand how best we can support them. If debt advice is right for them, we'll capture the details of their debts and help them create a realistic, sustainable budget by understanding how much they may be able to afford to repay towards their debts.

At any time during the debt advice journey, customers can easily switch between channels, take a break, and continue once they're ready. And our online service is available 24/7 too, so they can use it at a time that suits them. When the debt advice process is complete, we'll give them an advice recommendation, tailored to their personal needs.

We'll guide them through the solution setup process. Whether it's a supported solution, such as a Debt management plan, or an insolvency option, such as a Debt relief order, we're here to meet the needs of your customers. And during peak times, our systems can flex to cope with increased demand.

So, start referring today. StepChange, Your Way.

Debt Awareness Week 2022

We touched on removing the stigma about debt in the previous year, and as we feel this is a key issue that stops people from reaching out for the help they need, this has become the central message for the 2022 campaign.

Our clients' real life stories are vital in encouraging people to open and talk about debt, even if it's the last thing they'd like to talk about.

Debt Awareness Week 2021

This year’s event came as we marked the anniversary of the first national lockdown, with the Coronavirus pandemic having had a devastating effect on the finances of many people across the country.

The theme was encouraging people to take #TheFirstStep towards getting debt help, by opening up the conversation around debt and removing the stigma that can surround financial problems.

Debt Awareness Week 2020

In March 2020, we were primed to launch our annual awareness-raising week, with a focus on helping people to change their debt stories. We were due to launch the campaign on the same day we went into the first national lockdown of the pandemic.

We shifted our focus to supporting those who were in need of immediate financial help and updating our advice in line with ever-changing rules and forbearance measures.

Debt Awareness Week 2019

In 2019 we got active about debt. Across social media we discussed common obstacles to getting debt advice and the danger signs to look out for. We also looked at practical ways to get help and shared our clients' stories.

Our live Facebook chat with debt advisors was a great opportunity to ask us anything about debt. Our video of Jack's story was a real life example of how to get active about debt and many partners and supporters took part in the conversation on Facebook and Twitter.

Debt Awareness Week 2016

In 2016 we helped partner organisations run a variety of Debt Awareness Weeks throughout January. Over 400 partner organisations carried out a week of activity to promote free debt advice.

We also ran a DebtDay event on 18 January 2016 which opened the doors of the charity to see behind the scenes on one our busiest days of the year. We made hourly updates on the amount of debt reported to us, posted stories from the front line of debt advice, held debt advice clinics online and lots more.

Debt Awareness Week 2015

In 2015 we helped people take control of their finances by launching our innovative 7 Days, 7 Ways programme. We used Debt Awareness Week as a chance to spread the word about this new tool that helps people to deal with their finances over the course of a week.

We also asked our advisors to write letters to clients they'd advised, which produced some touching messages. 

Debt Awareness Week 2014

In the first Debt Awareness Week, we wanted people to find out if they were showing any of the danger signs of debt. With the help of our 60-second debt test, people could quickly find out if they needed help with their finances.