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Financial sustainability and partnership at the heart of our impact

Explore the Impact Report 2025

Despite a challenging funding and operating landscape, we ended 2025 with group reserves of £15.1 million. This stable position gives us a strong foundation as we move into 2026, enabling us to invest confidently in long‑term improvements that strengthen our services and support the people who need us.

A secure financial foundation is only one part of the story. Our growing partnerships with funders are equally important, helping us deepen insight, share expertise and ultimately create better experiences for clients and partners alike.

Working more strategically together has meant we’re reaching people earlier, improving long‑term outcomes and delivering greater impact for the customers of our partners. Continuing to deepen this collaboration remains a key priority for 2026.

A year of financial milestones

Throughout 2025, we achieved several significant milestones that strengthened both our financial position and our ability to deliver for the future.

We successfully achieved our £21.5m direct donations target, demonstrating strong collaboration across the organisation and the continued effectiveness of our fundraising and partnership model.

2025 funding highlights

£20.3m

in donations from partners


including £7.8m

from the Energy & Utilities sector


£36.6m

from Fair Share Contributions


£2.4m

from Voluntary Arrangements


We are deeply grateful to all our core funders, and to those who supported additional programmes of work this year.

  • Barclays funded key elements of our digital transformation. More content needed on Barclays
  • NatWest continued to provide funding for a dedicated service to their business customers who are struggling with their finances. This funding has enabled us to develop the service for a wider, future proposition two years of funding for our Small Business Service.
  • We’ve continued to work with four the of UK’s leading energy suppliers: British Gas, EON Next, Ovo and Scottish Power. Their financial commitment and collaboration has been invaluable as we work to support their customers, and our clients with more specialist and dedicated services to address their priority bill arrears and wider support supported us financially and helped create innovative referral pathways for people needing urgent help.

Building a more diverse and sustainable funding model

Our Business Development team made major progress in diversifying income and building a strong pipeline for 2026 and beyond.

This includes £2.5m in active Trusts & Foundations bids, supporting long‑term stability and reducing reliance on any single source of funding.

Engagement with Local Authorities also deepened this year. We hosted our first Local Authority roundtable, bringing together several London Boroughs to shape a strengthened offer for councils and their residents. This new offer aims to improve support for people in council tax arrears and increase transparency for local authorities contributing to better outcomes for the people we serve.

We also made positive progress in discussions around Fairshare contributions with partners not yet funding our services. Early conversations suggest growing willingness to formalise financial support, representing an encouraging step toward a more sustainable model.

Looking ahead

Our partners continue to play a vital role in helping us reach more people, sooner, and improving long‑term outcomes. Their support and collaboration remain central to our mission.

As we move through 2026, we’re committed to building on this momentum, working side by side to extend our impact and help even more people take control of their financial futures.

1. Impact Report 2025: Driving Financial Resilience

Hear from our CEO, Vikki Brownridge, as she reflects on our achievements and the challenges we faced in 2025.


2. Turning connections into impact: How we helped people in 2025

Read our key stats from 2025, highlighting the different ways we have supported people facing problem debt.


3. Our 2025-30 strategy: From impact to ambition and action

An overview of our new 2025-30 strategy, including our six strategic pillars and four outcomes for 2030.


4. Driving better long-term outcomes for clients in 2025

Find out how we deliver better outcomes through understanding our clients and their individual needs.


5. Digital first, data-led, and powered by experts


Transforming our services for the future and improving our digital tools to support clients and colleagues.


6. Meaningful change through our research and influence

How we are shaping national conversations with our policy, research and influencing work.


7. Financial resilience and partnership at the heart of our impact

Strengthening our financial position and future delivery capabilities with the support of our partners.


8. People and Culture: Strengthening through change

Evolving with our strategy to nurture a culture where people feel informed, supported, valued and able to thrive.


9. Partnerships


Working with partners to deepen collaboration, share innovation, and improve outcomes for people in debt.


10. Extending Support for Households in Financial Hardship

Working with British Gas to help households in financial hardship access early support to prevent escalation.


11. Supporting Neurodivergent Customers Through Insight‑Led Collaboration with Equifax

Our collaboration with Equifax highlights challenges faced by neurodivergent people in problem debt.


12. Strengthening financial support through seamless digital referral journeys

Modernising the referral journey and improving early access to trusted debt advice with the support of Very.