Turning connections into impact: how we helped people in 2025

Explore the Impact Report 2025

This year, every click, call, and message represented someone facing real worry and taking a brave first step toward hope. We didn’t just share advice; we restored confidence and helped thousands regain control.

Download summary

Awareness that reaches those who need us

Awareness stayed strong in 2025 but beyond visibility, our focus is making sure anyone struggling with debt knows they’re not alone and knows where to turn.

21.4%

brand awareness (general population)

We were there when people needed answers

Through our website and social channels, we reached people at their most vulnerable moments, when uncertainty felt overwhelming. Every visit was a sign of courage, a first step toward hope.

Over 860,000

calls into the charity

Over 70,000

followers on social media

5.3 million

visits to our website

Every piece of advice was a step toward control

With clear, practical guidance, we helped thousands understand their options and take action. 93% accessed our services digitally throughout their journey. Support was available anytime - just a click away.

2.4 million

individual engagements with our advice services

546,000

times we guided or signposted clients to the appropriate help

163,916

clients advised

46,000

clients set up on breathing space

Over 32,000

clients identified claimable benefits

£2.9 million

of benefits were realised overall

Every solution was a promise of progress

We provided personalised, structured support that built confidence, offered ongoing guidance, and helped people stay on track toward greater stability and long-term financial resilience.

332,432

calls managed to support clients with their solution

135,329

clients reviewed their solutions

42,931

clients set up a new solution

185,737

clients on a managed plan

From worry to relief

15,272

clients debt free

The greatest success: thousands became debt free this year. Each number represents confidence regained and the first steps toward lasting financial resilience.

Trusted by thousands

Our Trustpilot and Feefo ratings highlight the confidence clients place in us and the care we put into every interaction. These independent reviews reflect our commitment to delivering exceptional experiences and building long‑lasting relationships.

External recognition also continued to grow, with multiple industry awards – including joint wins with key partners – celebrating the service enhancements we’ve introduced and the meaningful impact of our work. These accolades further strengthen our position as a trusted, leading brand within the market.

Behind every statistic is a person who found hope. Their stories show the real impact of understanding, expert guidance, and support.

How we help clients like Nikki

"Someone told me about StepChange and after speaking to a debt advisor, I couldn't believe that I had waited so long to ask for help! I felt so ashamed of the mess my finances were in and couldn't seem to find a way out of the spiral I had found myself in.

"I'm a strong believer that if things happen, you have to own it and try your best to get on with it. My circumstances have changed so much as a result of getting help and I only wish I had gotten started sooner."

1. Impact Report 2025: Driving Financial Resilience

Hear from our CEO, Vikki Brownridge, as she reflects on our achievements and the challenges we faced in 2025.

2. Turning connections into impact: How we helped people in 2025

Read our key stats from 2025, highlighting the different ways we have supported people facing problem debt.