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Meaningful change through our research and influence

Explore the Impact Report 2025

How our research drives change for consumers

In 2025, our policy, research, and influencing work continued to shape national conversations and influence policymakers on decisions that impact millions. We are proud to look back on the progress achieved throughout the year, marked by significant policy wins and collaborative efforts that strengthened protections for people facing financial difficulty and promoted long-term financial resilience.

By combining data-driven insight with lived experience evidence and through the dedication of our team and strong partnerships across the sector, we helped shape reforms that deliver real impact.

Key achievements include:

  • Regulation of Buy Now, Pay Later – BNPL products will be brought under existing consumer credit regulations by next summer, ensuring stronger protections for users.
  • Council Tax Debt Collection Reform – Following our joint influencing efforts, the Government is consulting on fairer approaches to council tax debt recovery.
  • Expansion of the Help to Save Scheme – More people will now have access to tools that support building emergency savings.
  • Scrapping of the Two-Child Limit – A landmark change that lifts 500,000 children out of poverty.
  • Bailiff Regulation Under Consultation – Progress toward placing the enforcement industry under proper legal regulation to deliver genuine consumer safeguards.

Our Debt Awareness Week campaign also delivered strong performance in its 11th year. The campaign focused on eliminating stigma and gathered support from hundreds of partners.

Our 2025 research reports

In 2025, we published five major research reports that uncovered key drivers of financial difficulty and highlighted where systems are failing the people we support.

Too close to home explores clients’ experience with coerced debt, uncovering the long-term financial harm victim-survivors experience, including unaffordable repayments and damaged credit histories.

StepChange estimates that around 1.6 million UK adults and one in eight of its clients have experienced coerced debt, yet awareness remains low and support is inconsistent.

Key findings:

  • Coerced debt leaves people repaying debts they did not choose, often for years, with significant financial and emotional impacts.
  • 62% of victim-survivors report negative impacts, such as going without essentials to keep up with debt repayments.
  • Victim-survivors are more likely to report severe indicators of financial difficulty than others experiencing problem debt, and debts are rarely written off due to barriers around joint debts and credit reporting.
  • Public understanding is limited with 68% of people reporting to have never heard the term “coerced debt”.

Read the full report.

Our report in partnership with the Centre for Analysis of Social Exclusion (CASE) based at the London School of Economics and Political Science (LSE) explores household over-indebtedness and debt advice reach within London. It investigates their relationship and interrelationship with area deprivation and ethnicity. Using StepChange client data and the UK Household Longitudinal Survey, the research shows that residents in the most deprived areas and people from ethnic minority backgrounds face significantly higher rates of over‑indebtedness, driven by limited financial resilience and socioeconomic pressures.

Key findings:

  • Over-indebtedness is up to 19% in the most deprived boroughs vs only 6% in the least deprived.
  • 28% of Black African, 24% of Black Caribbean, and 22% of Pakistani/Bangladeshi Londoners experience over‑indebtedness, compared with 8% of White British groups, showing disproportionate risk.
  • Financial shocks hit ethnic minority and low-income groups more frequently and more severely due to lower financial buffers and income instability.

Read the full report.

This report explores the lack of accessible financial safety nets in the UK and lays out the need for credit alternatives and affordable credit. It shows that many people – especially those of low incomes or facing financial shocks – are unable to manage irregular or unexpected expenses without resorting to harmful borrowing.

Key findings:

  • 4 in 10 UK adults cannot cover an unexpected cost of £1,000 without borrowing, highlighting widespread financial vulnerability.
  • Among this group:
    • 37% cannot afford any additional repayments after essentials
    • 28% can repay less than £50 per month
  • There is a need for greater access to grant-based support and low-cost credit, reducing reliance on high-cost borrowing when emergencies arise

Read the full report.

The Personal Finance Research Centre at the University of Bristol, in partnership with StepChange and the energy regulator Ofgem put forward an evidence-based plan for improving debt advice referral pathways between energy suppliers and debt advice providers.

Key findings:

  • Over two-in-five (43%) StepChange clients with energy debt in our survey said their supplier suggested they seek help with their finances or gave them information about independent debt advice. 
  • Two-in-five (40%) of those referred to StepChange by their supplier hadn’t previously heard of StepChange. This rises to 44% among those in financial difficulty for the first time.

Since contacting StepChange, three-in-five (60%) of our survey respondents had made at least some progress sorting out their energy debt. The non-financial benefits of debt advice included reduced stress and more financial confidence.

Read the full report.

This research, supported by Qa Research and Equifax, reveals the significant and often hidden challenges neurodivergent people face when managing debt. Conditions such as ADHD and autism make every day financial tasks harder, contributing to anxiety, avoidance of creditors, and difficulties accessing appropriate support.

Key findings:

  • 97% of respondents said neurodivergence makes debt management harder
  • Only 32% disclosed their neurodivergence when seeking debt advice, and many felt stigma or feared it wouldn’t make a difference.
  • Participants reported common challenges such as impulsive spending, difficulty tracking income/outgoings, missed payments, and struggling with creditor communications.

Read the full report.

Alongside campaign and research activity, we submitted 19 consultation responses across government departments, select committees, and regulators. These ensured client experience and our insights influenced policy on:

  • Debt recovery and enforcement
  • Consumer credit and affordability
  • Welfare and household finances
  • Essential services and regulation

Read more about our consultation responses.

A look forward to 2026

Our mission remains clear: to drive systemic change that prevents problem debt and reduces its harm. In the year ahead, we will continue to:

  • Influence government and policymakers through evidence-based advocacy.
  • Work with the media and sector partners to challenge stigma around debt.
  • Use lived experience, client data, and original research to shape solutions that make a real difference.

Together, we are building a fairer financial system and improving lives.

Debt Awareness Week 2025

Debt Awareness Week returned in March with a continued focus on tackling the stigma that stops people seeking help. The campaign delivered strong performance across awareness, engagement, and media reach.

Debt Awareness Week 2025 in numbers:

  • 20.4 million social impressions, up from 13 million in 2024.
  • 6% total social engagement rate, including 17.44% on LinkedIn, well above industry benchmarks.
  • 370 pieces of media coverage, including 27 national press articles.
  • Over 700 uses of the campaign hashtag, showing strong supporter participation.

Partner engagement

We saw high levels of supporter amplification, with hundreds of partners driving our message further, contributing to the significant increase in impressions and strong LinkedIn performance.

Debt Awareness Week continues to be a key moment in our mission to normalise conversations about debt and encourage people to seek free, impartial support sooner.

1. Impact Report 2025: Driving Financial Resilience

Hear from our CEO, Vikki Brownridge, as she reflects on our achievements and the challenges we faced in 2025.


2. Turning connections into impact: How we helped people in 2025

Read our key stats from 2025, highlighting the different ways we have supported people facing problem debt.


3. Our 2025-30 strategy: From impact to ambition and action

An overview of our new 2025-30 strategy, including our six strategic pillars and four outcomes for 2030.


4. Driving better long-term outcomes for clients in 2025

Find out how we deliver better outcomes through understanding our clients and their individual needs.


5. Digital first, data-led, and powered by experts


Transforming our services for the future and improving our digital tools to support clients and colleagues.


6. Meaningful change through our research and influence

How we are shaping national conversations with our policy, research and influencing work.


7. Financial resilience and partnership at the heart of our impact

Strengthening our financial position and future delivery capabilities with the support of our partners.


8. People and Culture: Strengthening through change

Evolving with our strategy to nurture a culture where people feel informed, supported, valued and able to thrive.


9. Partnerships


Working with partners to deepen collaboration, share innovation, and improve outcomes for people in debt.


10. Extending Support for Households in Financial Hardship

Working with British Gas to help households in financial hardship access early support to prevent escalation.


11. Supporting Neurodivergent Customers Through Insight‑Led Collaboration with Equifax

Our collaboration with Equifax highlights challenges faced by neurodivergent people in problem debt.


12. Strengthening financial support through seamless digital referral journeys

Modernising the referral journey and improving early access to trusted debt advice with the support of Very.