A look forward to 2026
Our mission remains clear: to drive systemic change that prevents problem debt and reduces its harm. In the year ahead, we will continue to:
- Influence government and policymakers through evidence-based advocacy.
- Work with the media and sector partners to challenge stigma around debt.
- Use lived experience, client data, and original research to shape solutions that make a real difference.
Together, we are building a fairer financial system and improving lives.
Debt Awareness Week 2025
Debt Awareness Week returned in March with a continued focus on tackling the stigma that stops people seeking help. The campaign delivered strong performance across awareness, engagement, and media reach.
Debt Awareness Week 2025 in numbers:
- 20.4 million social impressions, up from 13 million in 2024.
- 6% total social engagement rate, including 17.44% on LinkedIn, well above industry benchmarks.
- 370 pieces of media coverage, including 27 national press articles.
- Over 700 uses of the campaign hashtag, showing strong supporter participation.
Partner engagement
We saw high levels of supporter amplification, with hundreds of partners driving our message further, contributing to the significant increase in impressions and strong LinkedIn performance.
Debt Awareness Week continues to be a key moment in our mission to normalise conversations about debt and encourage people to seek free, impartial support sooner.