How we conducted this research
This research is based on nationally representative polling we commissioned YouGov to conduct. Fieldwork took place between 7th - 23rd November 2025, with a total sample size of 569 adults who in previous omnibus surveys had indicated that they had experienced at least one indicator of coerced debt. The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+). The survey questions and summary data are available here.
The survey has been conducted using an online interview administered members of the YouGov Plc GB panel of 400,000+ individuals who have agreed to take part in surveys. An email was sent to panellists selected at random from the base sample according to the sample definition, inviting them to take part in the survey and providing a link to the survey. YouGov Plc normally achieves a response rate of approximately 20% dependent upon the subject matter, complexity and length of the questionnaire. The responding sample is weighted to the profile of the sample definition to provide a representative reporting sample. The profile is normally derived from census data or, if not available from the census, from industry accepted data.
Due to the absence of official statistics on individuals who have experienced coerced debt in the UK, and because this type of socio-demographic information is not captured by YouGov's panel, a two-stage approach was adopted. In order to quickly profile respondents so that panellists who have experienced coerced debt could be identified and targeted for this project, a screener question was appended to the end of multiple UK surveys over a period of three weeks. The table below shows the raw fallout from this screener. Respondents selecting ‘Yes, once’ or ‘Yes, multiple times’ were considered eligible for the main survey, from which the sample was then drawn.
For the following question, by ‘coerced debt’ we mean situations where a partner, ex-partner or family member pressures or forces you to take on debt when you do not want to. This could include:
- making you take out a credit card or loan when you did not want to
- making you use credit to buy something when you did not want to
- taking out a loan, mortgage or credit card in your name when you did not want them to
- using your credit card or other sources of credit in your name, such as an overdraft when you did not want them to
- putting bills in your name, including car finance agreements, mobile phone contracts or catalogue payments when you did not want them to
- forcing you into a position where you fall behind on repayments or need to use credit to pay for essentials, for example by stealing from you, taking your wages or making you buy things.
In the last three years, has a partner, ex-partner or family member forced or pressured you take on debt when you did not want to? If you would rather not answer this question, please select ‘Prefer not to say’.
|
|
Frequency
|
Percent
|
| Yes, once
|
1,512
|
1.84
|
| Yes, multiple times
|
1,541
|
1.87
|
| No, I have not experienced this
|
76,366
|
92.86
|
| Don't know
|
810
|
0.98
|
| Prefer not to say
|
2,009
|
2.44
|
| Total
|
82,238
|
100.00
|