This latest report provides insight into the demographic and debt information of new clients who first received debt advice in July 2025. It also includes the latest insights on our website traffic trends.
Our key findings from July 2025:
- The number of clients completing debt advice in July 2025 is 14,052, which is 4% higher than June 2025 (13,477) and 7% higher than a year ago (July 2024 = 13,174)
- The emergency funding webpage (23,164 views) remains as the most viewed debt information page in July 2025, however, there has been a notable uptick in views for the debt consolidation webpage. In July 2025 the debt consolidation webpage had 5,792 views which is 28% higher than July 2024 (4,540)
- In July 2025, a ‘lack of control over finances’ and a ‘cost of living increase’ remain as the main reasons for debt, both cited by 18% of clients
- Just under seven in ten (68%) clients had credit card debt in July 2025, which is a one percentage point increase on June 2025 (67%)
- Almost half (49%) of clients had personal loan debt in July 2025, which is one percentage point up and three percentage points up on June 2025 and July 2024, respectively
Take a look at the full report to find out more.
This is the latest report in our series detailing monthly client data.